What Do I Know?

I think it’s fair to say I’m learning a lot! I’m trying to master Instagram, marketing, networking, time management and a whole list of other things.

One of the main mistakes that was highlighted to me early on was a lack of a purpose statement. Basically why am I doing this, what can I offer and most importantly is that backed by the evidence of my previous successes.

I started out with generic titles and buzz phrases that I thought would appeal to all, however I now realise with this that you are more likely to appeal to no one. I wasn’t highlighting my strengths based on my experience, my journey and my qualifications.

So what do I know?

I’m a naturally skinny guy who has spent the last 3 years building a physique that I am really proud of. No I’m not a professional bodybuilder and so that’s not who my service is aimed at. It’s for regular people who want to make steady, lasting changes and gain the body confidence that I have.

What else?

I had mechanical lower back pain and sciatica for almost 10 years from age 20. I assumed that it would be with me for life, that I would never be able to achieve what I wanted to in the gym and that pain would be a regular feature in my life. With the right education and exercise I was able to overcome this and I am now pain free and able to deadlift twice my body weight. Because of this, I want to help others who struggle with pain to reclaim their fitness and get back the control that I lost for such a long time.

Anything else?

I recognise the privileged position that I am in as a physio to understand anatomy, physiology and exercise science. Because of this I am confident exercising in a gym filled with equipment, or at home with 2 dumbbells and a resistance band. All this takes is simple education, and if I can learn how to launch a business, you can definitely learn how to be confident working out!

I love exercise and my body and honestly I hate knowing so many people out there can’t say the same. That’s why I am doing this and that’s what I know!

-Derry

Brighton based specialist musculoskeletal physiotherapist and online fitness coach